Attracted thousands of visitors, this year’s Ambrózia Festival in Dunaújváros offered music, culinary adventures and community activities for three days between 13 and 16 June. Themed “Poseidon’s Dream”, the event was not only about fun, but also about environmental awareness and community responsibility. It is only natural that our company was one of the sponsors of the event.
One of the biggest innovations of the festival this year was the free shuttle bus service, courtesy of Hankook, which transported guests between the entrances of the Kultik Cinema and the Ambrózia Park. The eye-catching Hankook-branded buses departed every 15 minutes during peak evening rush hours and provided comfortable, safe transport from late afternoon until dawn on all three days. The service was aimed at promoting responsible drinking and preventing drink-driving, and feedback from festival-goers was very positive.
This is not the first time that Hankook has supported the event – our company sponsored the event last year as well. As you know, patronising local communities, stimulating cultural life and engaging employees is a priority for our company. As a result, our colleagues were able to buy tickets at a discount, encouraging everyone to attend and enjoy the event.
The success of the festival is demonstrated by the enthusiasm of the participants, the packed concerts, the lively food court and the community spirit that permeated all the programme elements. The organisers are already working on next year’s edition, and if this year’s momentum is sustained, the Ambrózia Festival could well become one of the region’s most important summer events.
